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Just this week, we were honored with 6 awards by The American Advertising Federation. Upon receiving the news, my thoughts immediately turned to you, our clients. Without your support and faith in our agency, there wouldn't be any ads or commercials, new websites, or branding campaigns to even consider for awards, much less win them.

Video marketing is enjoying shine on most digital channels these days. Especially if you consider Facebook’s recently autoplay video content. With video content you are able to tell a story and get a message across much quicker than audio or text based content. Whether video marketing will work for your business in particular is also dependent on your target audience.

Utilizing video marketing as a part for your branding strategy stretches further than just having a Youtube channel. It’s about using all the channels and platforms to your disposal in unison by showcasing your brand’s ability to communicate through a variety of mediums.

So you’ve decided to start featuring video testimonials as a part of your content strategy, but now what? There are certain things to consider when filming a video testimonial, and this article will help you take into account these considerations.

Many small businesses aren’t aware of the tremendous influence video marketing could have on your SEO ranking. Even though the initial goal might be to have a high ranking on Google, the ultimate goal is still to generate leads and conversions. Video marketing should be incorporated in the rest of your marketing strategy, and all channels should lead to the same ‘sea’, which is your company website, blog or ecommerce site.

Video testimonials should be easy to access on your front page, and it shouldn’t be placed too far from your call to action buttons. What is equally important is that good video quality, great sound and a video that’s quick to load.

SEO experts find that video are 50 times more likely to rank highly in the SERPs than websites and content alone. Videos not only captivate those who find their way to your website, but reside in cyberspace forever, which makes your investment in a quality video a long-term one.

Video production services from Isning LLC shows you how to market casinos to better reach your target audience. Since videos are so powerful and long-lasting, it is worth your time and money to invest in a quality production that people will see when they visit your website and that, more importantly, it is accessible on sites that command traffic and rank high in the SERPs. You want to be on YouTube and on popular review sites such as Trip Advisor and Yelp.

The best description in the world will only get you so far. Most travelers want to see pictures, and even better, video, before booking their stay. This is where Isning LLC can help you. With award-winning video production services specifically geared toward the hotel industry, we know precisely what kind of television and online video helps market hotels successfully.

Video production will allow you to assist customers in this pre-experience by showcasing the interior and exterior, capturing the unique dishes, playing the theme music and take you on a visual journey throughout the restaurant.

To add to his long list of Emmy, ADDY, AP, and a host of other awards, Isning Gamez has won not one, but two more Telly Awards in 2014. Two of Isning’s local ad...