Selling air-conditioning services is easy when your A/C is not working. When everything is working fine, how do you encourage visitors to find value in your services? Circulating your corporate biography may fall on deaf ears unless you find a reason for people to start listening.
How To Reach Your Audience
One great way to tell your story is with a video that shows visitors how they can save money by working with your company, even when their air-conditioning is working fine. Isning LLC used this premise in a video campaign for Comfort Air. The message of the video is that keeping your current equipment in top working condition and replacing it with more energy-efficient models can save you money in the long run.
The short video showed the history of Comfort Air and offered testimonials of actual customers who were happy with the competent, personal service they received from local Comfort Air technicians. The Comfort Air story became a compelling and useful one, based on the personal connection between the company and its customers.
Behind the scenes, advanced techniques such as aerial image technology made the story even more exciting. The finished work exuded quality and delivered an important message about services that benefit homeowners even when everything is working.
Promote Your A/C Service Company With Video
With company websites, the challenge is to make them catch the attention of Google, so that when someone searches for “A/C Services Desert,” your company appears at the top of the list. SEO experts find that video are 50 times more likely to rank highly in the SERPs than websites and content alone. Videos not only captivate those who find their way to your website, but reside in cyberspace forever, which makes your investment in a quality video a long-term one.
To get the most mileage out of your video, you want to make sure that it is accessible on sites that draw traffic. Yelp and Angie’s List are where people go to find popular local services, so your video needs to be accessible from those sites as well as other social media platforms, such as YouTube.
Once you create a video and post it in the right places where people will see it, your ranking increases organically. You cannot buy your way into a higher position, so proper marketing of your video is as important as having a high quality video to distribute.
Explore Video Marketing Strategies With Isning Gamez At 760-610-4106
This may sound like a complex process, but it's really quite simple when you work with a knowledgeable, experienced video production company. Contact Isning Gamez for award-winning video production and marketing services. At Isning LLC, we know how to craft video marketing campaigns that respect your time and money while producing excellent results. With every client and every quote, we strive to make the process FAST, EASY, and FUN. Working together, we will THINK BIG creatively and then THINK SMART about the strategies of the best value for your money as we create a video that will turn heads, attract customers, and boost sales.
Send us an email to ISNING@ISNING.com or call Isning now at 760-610-4106 for a consultation and quote.