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The hotel industry has two distinct sectors: business and leisure. One is necessary and will always be in demand. The other must be actively marketed to draw in new and repeat guests. As a hotel owner you need to let travelers know that you exist and convince them why they should stay at your hotel versus the competitors.
While there are lots of ways to market your hotel - from local guide books, magazines, radio, airports and cabs - the best way to market your hotel is to really show travelers what you have to offer. The best description in the world will only get you so far. Most travelers want to see pictures, and even better, video, before booking their stay.
This is where Isning LLC can help you. With award-winning video production services specifically geared toward the hotel industry, we know precisely what kind of television and online video helps market hotels successfully.
According to Cisco, in 2014 more than 90% of all web traffic will be video based. Are your videos reaching your target audience? If you're not sure, it's time to evaluate you marketing campaign to ensure the online and video savvy audience of today can really see what sets your hotel apart.
This seems simple enough, right? You shoot a nice professional video of your hotel with its rooms, amenities and grounds, and you have it play automatically on your homepage, so that anyone who visits your site is guaranteed to see the video. Unfortunately, that's not enough. Not only that, it could be a turn off for some potential travelers.
Surprisingly, your website is not the first place people look for information about your hotel. Reviews reign supreme when it comes to new and repeat hotel business. This means your video needs to be accessible on sites that naturally rank high in the SERPs - think YouTube, Trip Advisor and Yelp.
The catch is that you cannot pay your way to higher rankings on these sites. It is an organic process of creating a memorable video, posting it in the right places, and getting the right people to see it.
If this sounds a bit daunting, don't despair. Contact Isning Gamez for award-winning video production and marketing services. At Isning LLC we help clients craft smart video marketing campaigns. We understand that time is money and that most business owners have little time to spare. Our goal with every client and every quote is to make the process FAST, EASY and FUN. Together we’ll THINK BIG creatively and then THINK SMART logistically to help come up with the most effective strategy for using video to capture the attention of your customers and grow sales.